Executive Summary

The Granite State Chapter#85 2007-2008 Marketing Plan identifies the marketing strategy that enables this Chapter to promote and communicate the value and programs to existing membership and member companies. The focus of our marketing activities includes current Chapter members and reaching and building member companies. This Marketing Plan, in concert with the Granite State Chapter’s Strategic Plan, presents a practical guide for accomplishing our currently, stated Goals and Objectives.

Marketing Goals

1. Identify and exploit opportunities to increase the awareness of APICS and Chapter activities.

2. Promote the educational resources of CPIM (Certified in Production and Inventory Management and CSCP (Certified Supply Chain Professional).

3. Identify and match member and non-member needs with the Chapter’s educational resources.

4. Develop and maintain a database of current / prospective members and companies.

5. Serve as liaison with other APICS Chapters, with other professional societies, and the business community

Geographical Area: New Hampshire seacoast area. The seacoast area includes all towns that are contained within a 30 mile radius of Portsmouth, NH. From Portsmouth, take Rt16N to Rochester, then Rt 125S to Epping then Rt 101E to Hampton then I95N to Portsmouth.

Marketing Objectives:

1. Formulate strategy to increase Chapter membership, attendance at PDM’s, and seminars.

2. Develop a public relations program to increase the awareness of APICS and its benefits.

3. Increase the number of qualified instructors by 100%.

4. Penetrate the Health Care, Service, and Retail Industries.

Marketing Strategies:

Objective #1: Formulate strategy to increase Chapter membership, attendance at PDM’s, and seminars.

· Reinstitute the company coordinator program.

· Institutionalize the mass mailing list for all activities.

· Increase the number of newsletters issued during the year.

Objective #2: Develop a public relations program to increase the awareness of APICS and its benefits.

· Formalize use of a Business Directory and target specific companies and industries in the mailings.

· Create Website enhancements that include links to / from other organizations.

· Work with the Northeast District to post chapter activities.

· Attend local and regional trade shows.

Objective #3: Increase the number of qualified instructors by 100%.

· Contact currently qualified APICS instructors to firm up an instructor’s list.

· Hold a recruitment breakfast of potential instructors.

· Offer a Train the Trainer seminar.

Objective #4: Penetrate the Health Care, Service, and Retail Industries

· Invite members of Health Care, Service, and Retail Industries to our PDMs and seminars.

· Develop seminars to target Health Care, Service, and Retail Industries.

· Target mailings to Health Care, Service, and Retail Industry businesses

Accountability and Evaluation of Chapter Marketing Plan

The Vice President of Marketing shall:

· Develop and report marketing activities and appropriate metrics based on the activities established in this plan.

· Present a written report monthly of marketing activities conducted to the Board of Directors.

· Outline current and future marketing activities.

· Maintain and update the Market Plan as required.

Conclusion

The future of APICS Granite State Chapter No. 85 remains strong despite the continued decline in membership and PDM attendance. With the continued efforts of the Board of Directors our chapter and the membership in general will continue to prosper.

Revisions:

Original by Dennis Yates, Approved by the Board of Directors, March 4, 2008.